Perfecting your filmmaking

by Rose Arias

Marketing is an integral part of being a filmmaker, whether you’re trying to find investors, raise awareness of your work, or just make sure you don’t get stuck with an empty theater when you release your latest flick. But what really makes marketing effective? How can you take your marketing efforts to the next level? You’ll find all the answers and more in this article on how to be a better filmmaker!

Things They Don’t Teach You in Film School

There are many things they don’t teach you in film school. That’s because your style and motivation can only come from within—whether it be your passion for cinema, your views on life, or your own personality quirks and flaws. If you want to excel as a filmmaker, you need a strategy for how you want to engage with an audience that is larger than just what medium you choose and how big of an audience you want. Film school cannot teach you everything. In fact, if there's one thing I learned at film school (and have been reinforced by experience), it's that not all filmmakers go through exactly the same path. Some filmmakers have a great deal of interest in both art and commerce, while others are focused almost entirely on one end of that spectrum. Film schools can't teach you everything about filmmaking because no two filmmakers will take exactly the same route to getting their films made and distributed - but learning about all those different strategies makes for some interesting class discussions!

Film school can't teach you your style and motivation, because it's up to you. What film school CAN do is give you some great life experience that will help inspire your creativity and drive. But let's be honest - if you want an easy course in filmmaking, there are plenty of other ways to get one of those. Film school isn't just about learning how to make movies - it's about how making movies is part of who you are and how you're going to define yourself as a person. It's like dating: There's no right or wrong way, there are just lessons learned along your journey that might not have been possible had you not set out on it in the first place!

Ways Marketing Can Help Your Career

In order to market your films you need to create content that people want to view. When it comes to marketing, no one knows more than Disney and Pixar. Pixar movies have garnered billions of dollars in revenue because they know how to market effectively. From their captivating trailers with music written by Oscar-winning composers, right down to their end credits (which are often longer than feature films), Pixar always has something interesting for us to watch and look at. The takeaway? There is an art—an actual strategy—to making compelling content. Sure, some movies are great just because they are excellent pieces of work but most aren't; there is generally a plan behind them (otherwise why else would companies spend so much money on film marketing?).

There are plenty of reasons marketing can help your career as a filmmaker. Marvel, for example, has an amazing marketing strategy and builds community. Community is something all businesses should take seriously and it’s one of marvel's key strategies that keeps fans coming back for more. If you want to keep yourself relevant in an industry that’s changing fast, make sure you stay on top of current trends in marketing. Here are some ways marketing can be beneficial to your filmmaking career: Build Networking Relationships – Build and nurture relationships with everyone from industry insiders like directors and actors, to distributors and movie reviewers.

Many are talking about how marvel is succeeding in marketing and getting fans excited. One of marvel's strategies is social media. Having cool stories, like that of Doctor Strange, helps on social media because people will want to talk about it on their timelines. This builds anticipation for release and creates communities around your brand. People love being part of a community and you can use that sentiment and energy when promoting your own film projects.

Three Things That Will Get You Noticed

With so many films out there, you need to make yours stand out. Use originality, know your audience and get creativity to get your project noticed. You may think that you can get someone else to do it for you but that could end up in disastrous results. Especially when it comes to marketing cinema is a highly competitive business. You must differentiate yourself by making sure people know who you are and what you are selling.

That’s why you need to learn as much as you can about marketing. People don’t know that they want something until you show it to them. The most successful movies and products in history came from people who knew what their audience wanted before they knew it themselves. Great marketing is about using creativity and finding new ways of thinking about things. It isn’t just about what you say, but how you say it; whether its through interviews, advertisements or your own website, you should always be aiming for originality in everything that you do. Using creativity and being original are going to make sure that your movie is remembered by potential viewers while playing an important role in getting people into theaters on opening night!

an AMAZING example of marketing

Spider Man no way home is a great example of excellent marketing. Spider Man is one of Marvel’s most popular characters, and already had a strong following. However, Sony didn’t just make another movie; they took it as an opportunity to expand their universe. The resulting Spider-Verse film was a commercial success, earning $855 million on a $175 million budget.

Spider Man no way home is an example of excellent marketing strategy. They took a great movie and expanded it into not one, but six spin-off films, all leading up to Avengers: Infinity War. This would have been impossible if Marvel hadn’t invested in their characters long before Spider-Man no way home even came out.